The Tavern is a new restaurant/bar in Cheltenham which required a contemporary and engaging identity to suit its eclectic menu. We created wallpaper comprised of illustrations relevant to The Tavern and its surrounding area. Employing a simple hand-drawn style throughout helped us to reflect the character of the space. From the initial wallpaper design, we then created beer mats, t–shirts and promotional materials that displayed the illustrations. The wallpaper size and variety of content allowed for versatility when applied to a range of media.