The Common

Brand identity and look and feel for new restaurant The Common at The Collective Old Oak, the largest co-living building in London. The brief and our challenge was to ensure there was a visual link in the branding between The Common and The Old Oak. We created an identity which was inspired by tree-rings, executed in a graphic and contemporary way to match the vision of the restaurant. The Common Slice is their outdoor pizza area which also required an identity, and a slice of the tree ring circles was a very natural evolution for the sub-brand.