That Wild Bunch

We really wanted to create a very disruptive brand identity for That Wild Bunch, and the results definitely challenge a somewhat stale and often indifferent industry. The identity was inspired by leaning wild flowers, and the subtleness of the idea allowed us to work very confidently with the look and feel and shop design. We took this project from start to finish, creating the brand, designing the shop, commissioning and installing the signage, finishing off with a photoshoot, website and stationery.