One of the leading privately owned Technology Consultancies in the UK, BJSS, approached us to create the branding for their new strategic design consultancy, Sparck.

Their vision was to introduce innovative and design lead strategy, into an industry that is very much set in old ways. Our inspiration derived from a punk attitude, as Sparck wanted to challenge the status quo and shake up how their clients approached technology lead projects, with a focus on service design.
The punk frame of mind steered us towards a no nonsense, striking but simple identity, that captures the core characteristics of the brand.