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Something To Hate On

Brand identity for new creative platform and clothing line Something To Hate On. The platform was set up by a young collective of talented artists looking to change and shape the creative landscape as we know it today. We wanted the identity to have a revolutionary feel to it with anarchic undertones. The iconic red line through the logo and marque speaks of a collective who aren’t accepting of current ways, which is exactly the message we wanted to communicate.

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work