The Rolleygolf is the world’s first ‘Hop–on’ golf trolley. Yawn have worked closely alongside pioneer and inventor Arnold du Toit to create an identity that does this amazing piece of British innovation justice. We wanted to highlight the Rolleygolf”s practical functionality, simplicity and efficiency of its design, we did this by mirroring these traits in our designs. From our complex line drawings used in the packaging to the simplicity of the mark we stayed true to its defining features. The same was true of all the website photography in which we captured the technical side of the product and focused on its beautiful design.