Lidgates, nestled in the heart of Holland Park, is one of London’s oldest butchers. Boasting over 160 years experience, they are currently run by the fifth generation of the Lidgate family. Their award winning meat and pies have gained them critical acclaim from renowned chefs, royalty, and celebrities alike. Lidgates needed to bring their brand up to date, whilst staying true to their rich heritage. With five generations of family tradition at stake, this was a brand refresh which needed careful consideration.

We opted to focus their identity around the lamp thats has been a feature of the store front since the beginning: a nod to the past, but now with a contemporary twist.