The competition for this client was huge. Our challenge? To create a market research brand, with a unique concept and name, which no one else had thought of. In the industry of market research, this was not going to be easy.
The answer, ‘Forefront’. Seems obvious right? Being the most advanced, ahead of the game, and the leaders in the industry. The branding needed to be cutting edge, in order to live up to the brand name, and to stand out from the vast amount of competitors.
Our concept was about confidence, energy, and pace. The identity, look and feel, and imagery, all needed to retain a professional edge, whilst capturing everything Forefront represented.