B&H Structured


Structured LDN

Prior to starting the project, B&H and Structured London were entirely independent businesses. The purpose of the re-brand and our brief was to bring the companies together visually through the logos and look and feel, but allow them to also operate separately.
The identities that we created were inspired by the construction industry floor plans and technical drawings, and the final shape of the marque was designed to subtly cue the shape of an S, as ‘Structured’ was the common thread between both brand names.